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Pernod Ricard India has collaborated with The Better India to launch the #OneForOurPlanet campaign, which aims to inspire consumers to make environmentally conscious purchases and reduce waste by reducing secondary packaging. The campaign is part of the company’s 2030 Responsibility & Sustainability roadmap called ‘Good Times from a Good Place,’ which supports the United Nations Sustainable Development Goals.

By eliminating the manufacturing and transportation of secondary packaging, this initiative has a 3- pronged aim.