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Salesforce leverages technology, people, and resources to improve communities throughout the world. They call their integrated philanthropic approach the 1-1-1 model. The 1-1-1 philanthropy model was designed to create a positive impact in the communities we work and live in: donating 1% of our time, equity, and product each year. The 1-1-1 model has also turned into a movement beyond their employees. Today more than 12K companies, from over 100 countries have pledged 1% to make a positive impact on the world.

Salesforce aims to enable the public educational systems by implementing programmes at the school level which help in bridging the learning and employability gaps.

How just 1% can make a difference

The Pledge 1% initiative by Salesforce invites and pushes businesses of all kinds to donate 1% of their profits, equity and employee time to a cause of their choice.
But can donating 1% make a difference? Watch this to learn how Salesforce is using Pledge 1% to change the world.

Hyderabad-based techie Rajendra Seelam has always been passionate about teaching and mentoring. Back in his college days he used to give tutorials for a nominal fee to support himself. After graduation, he even joined a degree college as a part-time lecturer. But it was not until a few years later when working in an IT company, that he truly realised the impact he had created through teaching.

We all have our daily jobs to do and most often, it is the same everyday. Glued to our laptops and caught in a routine, we might sometimes lose sight of the larger impact our work creates every day. It was this realisation that prompted Hyderabad-based techie, Nayana Kadiyala to join pro-bono volunteering projects organised by her employer, Salesforce.

Mansoor would always be late for school. A Class 7 student, he would always arrive after the roll-call was over. Once in class, a few moments into the lesson being taught, one would find him fast asleep.

Located in Deshpande Guttahalli village near White Field in Bengaluru, Anjana Vidya Kendra has collaborated with Salesforce, a multi-national cloud computing company, and U Can Too, UK-based specialists in STEM workshop design and provision, for a programme called Climate Action Lab (CAL) to generate environmental awareness in students.

Alister D’Monte, an engineering student, realised he was trapped in the rat race when he started neglecting his interest in designing. But, at the age of 24, he decided to save the upcoming generation from clichéd career options.

When an 11-year-old girl reached Protsahan India Foundation in 2012 as a survivor of physical abuse, she didn’t think she would get to pursue her dreams and lead a ‘normal’ life. She is now a successful photographer who earns more than everyone in her family combined.